|GENERAL MANAGER OF V+O COMMUNICATION SPOKE ABOUT PUBLIC RELATIONS AS ONE OF THE JOBS #FOR5|
|V+O COMMUNICATION CELEBRATED ANOTHER SUCCESSFUL YEAR|
|The beginning of the national project “Future #for5“|
|V+O COMMUNICATION organized more than 1,000 various events|
|V+O Communication – winner of AA credit rating certificate of excellence|
|National campaign launch, “Find the right measure”|
|V+O and PBILD successfully realized the campaign “Let’s Be Clear”|
|V+O Serbia signed a cooperation agreement with the agency TIPIK from Brussels|
V+O Communication is the largest communication and public affairs consultancy in South Eastern Europe with wholly owned offices in six countries, Greece, Bulgaria, Romania, Serbia, Albania and Cyprus. We are trusted advisors and regional partners to private and publicly traded corporations, governments, institutions, philanthropic organizations and the individuals that lead them. Staffed by a strong mix of more than 150 internationally exposed and trained communication executives that come from diverse backgrounds, led by a committed core team of directors with business and commercial acumen, strong media contacts and well-networked, offering strategic thinking, interventional consultation, client relationship expertise and immediate response approach. V+O Communication covers the whole spectrum of communication consulting services, servicing more than 120 leading multinational and local companies, reaching an audience of 60 million people in the region.
We are thinkers, those who look to the future…
For us there is no “job half done”, no task is impossible, no goal unattainable. The trust that our clients place in us is the foundation of our work, and their satisfaction after a job well done is our greatest reward and an incentive for further improvement. We believe in knowledge and professionalism and always exceed client expectations.
Through cooperation with companies from various sectors we have gained invaluable experience and honed our driving forces:
Building and maintaining a good reputation nowadays is harder than ever. The new corporate world is characterized by numerous and rising competition, shorter product/service life, digitization and the constant need to go beyond client expectations.
We can help you tell your corporate story in a new and original way. Our team is trained to identify important communication issues, determine how the company is positioned and suggest strategies and tactics that most efficiently identify different target groups using different channels of communication. Our task is to convey your key message wherever needed and also contribute to building and maintaining your company’s value.
In an era of digital communications expansion, when anyone can say anything, it is very difficult to create an authentic, transparent and different brand.
Our task is to make your brand visible and recognizable. Whether it is about new product/service launch, educating consumers about the characteristics of the product, encouraging consumer demand for products, revitalization or repositioning of the brand, we, the brand architects, will strive to use our creative ideas to transform your business solutions.
In the sea of media reports it is very hard to get your news out. That is why we pay special attention to building and maintaining good relations with the media, which is the foundation of every PR consulting firm.
We invest a lot of time in building and maintaining good relations with reporters and editors of different media. We know how to present the news in the interest of our clients, which will satisfy the most stringent criteria of reporting. We explore trends, follow modern forms and channels of communication, analyze key issues, create interesting messages and use different tactics in order to convey adequate messages to different target groups.
Decisions made by state institutions at local and national level have a serious impact on operations of corporations, which is why a good relation with the government and other community groups is of particular importance. Relations with influential public figures and the government in order to create a favorable business climate are considered both art and science.
We listen and follow current developments and activities of legislative bodies in order to be familiar with the issues that will become the subject of public debates. We collect and process information, introduce your views and opinions to others and propose projects of mutual benefit. We can identify potential allies, help companies build relations and start talks on key issues with the creators of the business environment.
There are more and more examples of large corporation downfalls that have arisen as a result of poor management of crisis communications. Damage that may occur as a result of unprofessional crisis management can be huge, sometimes irreversible.
Preparation and development of crisis communications strategies is the most important weapon for maintaining the company’s reputation in the case of a crisis. We have the experience and developed crisis communications systems, which consist of proactive planning, preparation of crisis communications manuals, crisis team training, support in communication with the media and management of individual media queries.
Good internal communications are the basis of any “healthy” company. Only well-informed, motivated and satisfied employees can become “ambassadors” who will help the company position itself in the market and achieve good business results. Therefore, it is especially important to build, cultivate and improve relations with employees.
We have extensive experience in creating and managing internal communications strategies for some of the biggest companies on the market. Whether it comes to communication with employees on a specific topic or management of corporate restructuring, our team will always know how to advise you and assist you in creating a sustainable business environment. Our knowledge in this field has been recognized and awarded by the Serbian Society for Public Relations.
Corporate social responsibility is of paramount importance for building a good reputation of the company and its positioning as a responsible market player.
We have a broad and rich experience in the design and implementation of various socially responsible campaigns for a variety of clients and institutions. So far, we have designed, organized and supported many actions related to the protection of the environment, the importance of physical activity in maintaining health, promotion of healthy lifestyles and education of students, which reflects our commitment and belief that only a responsible business is a successful business.
Social networks, blogs, forums and other online communities are growing rapidly and becoming the mainstream affecting today’s culture, politics, business and social trends.
Managing the online reputation becomes the responsibility of each company that cares about its image and relations with clients. We have developed tools to monitor and manage online reputation. We design and implement integrated online campaigns, we manage accounts on social networks and help companies set a good position and grow their business in the online environment.
Event Management is much more than setting up meetings or organizing parties. It is a very effective way to convey the company’s message to target groups, as well as to facilitate interaction with the brand.
We have rich experience in the design and realization of various events: cocktail parties, promotions at retail stores, conferences, congresses, workshops, fairs, round table discussions with representatives of the Government, as well as major events with over 30.000 participants… The experience we have gained through working with a variety of clients and industries, is supplemented and improved by creative approach to the design of every event.
Natalija Racković, General Manager of V+O Communication was one of the lecturers at the first lecture about
modern professions titled “Jobs #for5” within a major national project for youth “Future #for5”.
Natalija Racković, General Manager of V+O Communication was one of the lecturers at the first lecture about modern professions titled “Jobs #for5” within a major national project for youth “Future #for5”. The lecture was dedicated to jobs in the field of communications, so she, as an expert in strategic communications and consulting, with exceptional experience in corporate communications, crises communication, internal PR, public affairs and brand development familiarized high school students with her function and described her career path and development.Young people have found out that Natalija graduated from the Faculty of Economics at the Department of Marketing as one of the best students.
During her education, she improved her knowledge through collaboration with various companies and after graduation she started an internship in Alpha Bank where she was employed later. So, emphasise the importance of gaining experience in this kind of way at the beginning of a career.
In the end, she spoke about the current position of the General Manager of V+O Communication Serbia, which she successfully performs since 2013. Thanks to her dedication and passion for communication, she won prestigious award for Coca – Cola Hellenic project in 2010, from the Serbian public relations society.
V+O Communication Serbia celebrated another successful business year on Tuesday, December 6th 2016.
Large number of associates, clients and friends of the agency were gathered under the slogan “Communication connects.
V+O Communication Serbia celebrated another successful business year on Tuesday, December 6th 2016. Large number of associates, clients and friends of the agency were gathered under the slogan “Communication connects. Creativity is pushing the boundaries”. In the beautiful setting of the restaurant “IVO”, they summarized their joint achievements. In relaxed atmosphere, this was a great opportunity for everybody to recall interesting moments during large and important projects they have worked on that will make them all remember.
“V+O Communication operates in Serbia for eight years. During this time, side by side with its clients, V+O Communication has always aspired to new and higher goals in the quality of communication, believing that at the end of the day the agency is successful as much as its clients are successful”, said Natalija Rackovic, General Manager of V+O Communication Serbia.
On the International Students’ Day, the 17th of November 2016,
a national project „Future #for5“ is launched.
Considering that the unemployment rate of young people from 15-30 years old is as high as 43%, and that they need an average of two years after finishing school/ studies to find employment, V+O Communication together with the organization “Center E8″ and Association of high school students created a project “Future #for5″.
The project will be implement a series of educational and informative activities aimed to encourage young people to be more active in finding employment and to show them that continues education (formal and non-formal) is essential for personal and professional development, employment, starting their own businesses and achieve bright future.
Various activities will be implemented for high school students by the end of 2017: interesting lectures on modern professions, workshops #for5, business start-up – start #for5, solving case studies and digitalization. Whereas for students Career Days is planned which will be held in 5 student centers.
The project is supported by the Coca-Cola Foundation and the Ministry of Youth and Sports of the Republic of Serbia.
As one of the leading consultancies agency’s in the field of communications,
since 2008 V+O Communication Serbia organized over 1,000 different events for their clients.
Press conferences, corporate celebrations, factories and plants opening, on site promotions, guerrilla activation and events in the open were a great opportunity for companies and organizations to establish better relations with the media, as well with their customers and business partners. Some of the most notable events were the opening of the substation “Belgrade 20″ for JP “Elektromreža Srbije”, presentation of an unique recycling complex of the company
“Miteco Kneževac” and a series of promotional events in the framework of the national campaign “Find the right measure”, marketing and PR campaign “Nađi vremena” and an information and educational campaign “Sakupi, baci, recikliraj”.
Also, V+O team is particularly proud of organization of corporate celebrations which brought us clients such as Heineken, Coca-Cola and Piraeus Bank.
This certificate is a recognition for businesses that are placing their reputation and trust in the business environment, clearly singling
them out from the competition, both in the domestic and international market. Based on analysis of nearly half a million active companies in Serbia..
V+O is by acquiring this international recognition arose to only 2% of the most successful Serbian companies. Worldwide, AA certificate is a proof of successful business and one of the most important European standards that define the quality of a company.
In Serbia, the AA certificate of solvency is awarded by the company Bisnode – a leading provider in the provision of business information of any kind. Certificate, among Sweden and Serbia, is also issued in: Austria, Belgium, Czech Republic, Croatia, Denmark, Estonia, Germany, Finland, France, Hungary, Netherlands, Poland, Norway, Slovenia, Slovakia and Switzerland.
V+O Communication team is extremely proud of this award, which was earned from many years of systematic work, dedication and thorough analysis of the communication market. Also, AA certificate is for V+O a unique incentive for the continuation of the work, as well as improving their services and constantly overwhelming customers expectations.
V+O Communication has created a communications strategy “Find the right measure” which aims to educate
citizens and inform them about the importance of physical activity and finding the right measures in all
aspects of life for the prevention of various diseases. This campaign is supported by the Coca-Cola Foundation, and implemented by V+O Communication, Civil Society Delpas and International Federation of Medical Students’ Association-Serbia (IFMSA). During a year and a half long campaign, a national survey of food and beverages consumption and physical activity of the citizens of Serbia will be conducted in cooperation with the Institute of Public Health of Serbia “Dr. Milan Jovanovic Batut”. Also, it is planned that medical students implement various activities at the departments of pediatrics in health centers, to inform
parents about the importance of proper eating habits of children from early childhood, and about the importance of dealing with physical activity for proper growth and development of children. In hypermarkets across Serbia customers will be informed about the recommended daily calorie intake and how to read labels on products. In many student centers students will participate in a variety of lectures, workshops and training sessions on the importance of physical activity, proper nutrition and rest in order to achieve a healthy and balanced lifestyle.
V+O has created the marketing and PR campaign “Let’s Be Clear” to inform and educate the citizens of southern
Serbia on issues of waste management and recycling. The campaign covered all 13 municipalities of Jablanica and
Pcinj district, while the central activities were held in Leskovac and Vranje. This regional campaign was a project of the UN Joint Programme in southern Serbia for Peace-Building and Inclusive Local Development (PBILD), and has been implemented in several phases: raising awareness of the problem of waste management through marketing campaigns (TV, radio and billboards); panel discussion in Leskovac; competition of elementary school students in making objects from used materials; organizing the final event of Eco-Bazaar in Vranje at which the works of students were exhibited; programs of NGOs and other associations and workshops for
representatives of municipalities. Panel discussion in Leskovac was attended by over 100 guests from various ministries, the working group for environmental protection, non-governmental organizations and the business sector. The response to competition of elementary schools in the making of creative objects from used material was great because even 49 schools out of 73 in Jablanica and Pcinjski district took part. Children have created more than 150 interesting works that were exhibited at the final Eco-bazaar. The whole campaign was covered by more than 100 media reports and the key message was successfully relayed to target groups.
In early 2013, V+O Communication signed a business cooperation agreement with the prestigious
Communications agency, Tipik from Brussels, bringing its three-year cooperative experience with this agency
to a higher level. Tipik has 25 years of experience in dealing with professional communications. With 150 employees, the agency offers a wide range of services in the field of corporate communications, brand communications, lobbying, from organization of events to consulting in development of information technologies. Cooperation of V+O
Communication and Tipik was realized on mutual satisfaction, and both sides are hoping that by joint efforts, initiatives, exchange of ideas and experiences they can contribute to achieving good business results and creating an even better PR environment.
|V+O Serbia was founded in 2008. It brings together a mix of talented professionals who generously share their knowledge and experience with some of the largest domestic and international companies.|
In the beginning of 2013, after four years of work in V + O Communication Serbia, Natalija become the General Manager. Her story in communications began more than seven years ago. She constantly enriched it with dedicated work in the field of consulting and cooperation with international and local clients from various industries: clients in the consumer goods sector, ministries, government institutions and international foundations.
Proudly bears the title of an expert in strategic communications and consulting, with exceptional experience in corporate communications, crises communication, internal PR, public affairs, brand development, ATL, BTL, TTL.
Her dedication and passion for communication has not gone unnoticed, the confirmation of her work came from the Serbian public relations society in the form of prestigious award, which was won for Coca - Cola Hellenic project in 2010.
She began her career at Alpha Bank where she was responsible for external and internal communications, media relations, organizing numerous marketing campaigns, as well as the design and implementation of CSR activities.
She graduated from the Faculty of Economics at the Department of Marketing as one of the best students.
Her hobby and interests include writing, sports, music, photography and film.
|91 Michalakopoulou Str.|
|Athens, 115 28|
|T||+30 210 72 49 000|
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|58 Bulgaria blv. entr. B|
|T||+359 2 850 96 04|
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|40 Hristache Pitarul Street|
|Sector 1, Bucharest|
|T||+40 21 231 91 95|
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|Rr. Abdyl Frasheri, EGT Tower,|
|P 12/1, Kati 15, Tirana|
|8 Kennedy Ave., Athienitis Bldg,|
|Office 306, 1087, Nicosia|
Are you success-oriented? Are you energetic and communicative? Do you like working with creative people? Do you want to make the most of your potential?
V+O Communication is always looking for talents who are willing to embark on a new adventure, work in a high-octane atmosphere with hilariously entertaining colleagues and know only three motivational words: team, team, team.
If you think you have these skills please send your resume and cover letter to our email address:
If you are interested in the world of communications, please contact us and we will help improve your skills and turn you into a fearless warrior in the field of public relations.
V+O Communication currently has an open position for a trainee.
It’s always the right time for good things, so please send your CV and cover letter to our email address: