To address the emotional complexities of early parenthood, the initiative was built around a multi-layered program combining public conversation, professional education, and content development. At its center was a high-profile panel discussion bringing together well-known public figures — including Nikola Rokvic and Bojana Barovic — alongside leading experts such as psychiatrist Dr. Oliver Vidojevic, pediatrician Dr. Mirjana Micovic, and visiting nurse Onjeg Djordjevic. A dedicated medical education program was developed for visiting nurses across Serbia, complemented by a specialized brochure on the topic. The Rosa online parenting school was expanded with new video content, while a new curriculum — developed with Dr. Vidojevic — was introduced in Rosa parenting schools nationwide. A fundraising campaign tied to product sales provided visiting nurses and health centers across the country with winter coats, aprons, and contactless thermometers.