V+O Serbia

Vrhunske ideje, nesvakidašnji scenario, prvoklasna naracija…

Dobre priče počinju premijerom!

Sadržaj koji će ljudi želeti da čitaju i dele!

How to be prepared for a crisis by Natalija Rackovic

Communication sponsors of Belgrade Economic Forum

FIFA World Cup™ Trophy Tour by Coca-Cola in Belgrade organized by V+O Communication

WINNERS OF STARTUP KARAVAN #ZA5, VOL2

2 IPRA Golden World Awards for V+O Greece (1)

DOUBLE INTERNATIONAL DISTINCTION FOR V+O AT IPRA GOLDEN WORLD AWARDS 2018

GRAND OPENING CEREMONY OF YAZAKI IN ŠABAC

V+O Communication celebrated the ninth year of business in Serbi – THANK YOU FOR THE TRUST

Opening ceremony of the Mercure Belgrade Excelsior hotel organized by V+O Communication

V+O strategic partner for communications of the International MITECO Forum

IPRA GOLDEN WORLD AWARD FOR V+O COMMUNICATION IN THE “CRISIS MANAGEMENT” CATEGORY

GENERAL MANAGER OF V+O COMMUNICATION SPOKE ABOUT PUBLIC RELATIONS AS ONE OF THE JOBS #FOR5

V+O COMMUNICATION CELEBRATED ANOTHER SUCCESSFUL YEAR

The beginning of the national project “Future #for5“

V+O COMMUNICATION organized more than 1,000 various events

V+O Communication – winner of AA credit rating certificate of excellence

National campaign launch, “Find the right measure”

V+O and PBILD successfully realized the campaign “Let’s Be Clear”

V+O Serbia signed a cooperation agreement with the agency TIPIK from Brussels

In the beginning was the vision…

V+O Communication is the largest communication and public affairs consultancy in South Eastern Europe with wholly owned offices in six countries, Greece, Bulgaria, Romania, Serbia, Albania and Cyprus. We are trusted advisors and regional partners to private and publicly traded corporations, governments, institutions, philanthropic organizations and the individuals that lead them. Staffed by a strong mix of more than 150 internationally exposed and trained communication executives that come from diverse backgrounds, led by a committed core team of directors with business and commercial acumen, strong media contacts and well-networked, offering strategic thinking, interventional consultation, client relationship expertise and immediate response approach. V+O Communication covers the whole spectrum of communication consulting services, servicing more than 120 leading multinational and local companies, reaching an audience of 60 million people in the region.

Our work is awarded from various sources

4 European Excellence Awards
(2011, 2009, 2008, 2007)
39 Ermis Awards
9 IPRA Golden Awards
PR Award for Internal Communications
21 Events Awards i 44 Social Media Awards nagrada
25 OTHER PRESTIGIOUS PR, DIGITAL AND EVENT AWARDS
Confirm the quality of our agencies in other markets

We are creators and storytellers…

We are thinkers, those who look to the future…
For us there is no “job half done”, no task is impossible, no goal unattainable. The trust that our clients place in us is the foundation of our work, and their satisfaction after a job well done is our greatest reward and an incentive for further improvement. We believe in knowledge and professionalism and always exceed client expectations.

Through cooperation with companies from various sectors we have gained invaluable experience and honed our driving forces:

Dynamics of thinking (We create strategic plans)
Monitoring trends (We constantly suggest new activities)
Continuous development (Continuous learning is something that drives us)
Responsible business (We never betray the trust of clients)
Mutual respect (We believe in team spirit, respect others opinion)
Wit (We believe that positive attitude is the essence of success)

Corporate Communications

Building and maintaining a good reputation nowadays is harder than ever. The new corporate world is characterized by numerous and rising competition, shorter product/service life, digitization and the constant need to go beyond client expectations.

We can help you tell your corporate story in a new and original way. Our team is trained to identify important communication issues, determine how the company is positioned and suggest strategies and tactics that most efficiently identify different target groups using different channels of communication. Our task is to convey your key message wherever needed and also contribute to building and maintaining your company’s value.

Brand Communications

In an era of digital communications expansion, when anyone can say anything, it is very difficult to create an authentic, transparent and different brand.

Our task is to make your brand visible and recognizable. Whether it is about new product/service launch, educating consumers about the characteristics of the product, encouraging consumer demand for products, revitalization or repositioning of the brand, we, the brand architects, will strive to use our creative ideas to transform your business solutions.

Media
Relations

In the sea of media reports it is very hard to get your news out. That is why we pay special attention to building and maintaining good relations with the media, which is the foundation of every PR consulting firm.

We invest a lot of time in building and maintaining good relations with reporters and editors of different media. We know how to present the news in the interest of our clients, which will satisfy the most stringent criteria of reporting. We explore trends, follow modern forms and channels of communication, analyze key issues, create interesting messages and use different tactics in order to convey adequate messages to different target groups.

Public
Affairs

Decisions made by state institutions at local and national level have a serious impact on operations of corporations, which is why a good relation with the government and other community groups is of particular importance. Relations with influential public figures and the government in order to create a favorable business climate are considered both art and science.

We listen and follow current developments and activities of legislative bodies in order to be familiar with the issues that will become the subject of public debates. We collect and process information, introduce your views and opinions to others and propose projects of mutual benefit. We can identify potential allies, help companies build relations and start talks on key issues with the creators of the business environment.

Crisis Communications

There are more and more examples of large corporation downfalls that have arisen as a result of poor management of crisis communications. Damage that may occur as a result of unprofessional crisis management can be huge, sometimes irreversible.

Preparation and development of crisis communications strategies is the most important weapon for maintaining the company’s reputation in the case of a crisis. We have the experience and developed crisis communications systems, which consist of proactive planning, preparation of crisis communications manuals, crisis team training, support in communication with the media and management of individual media queries.

Internal Communications

Good internal communications are the basis of any “healthy” company. Only well-informed, motivated and satisfied employees can become “ambassadors” who will help the company position itself in the market and achieve good business results. Therefore, it is especially important to build, cultivate and improve relations with employees.

We have extensive experience in creating and managing internal communications strategies for some of the biggest companies on the market. Whether it comes to communication with employees on a specific topic or management of corporate restructuring, our team will always know how to advise you and assist you in creating a sustainable business environment. Our knowledge in this field has been recognized and awarded by the Serbian Society for Public Relations.

Corporate Social Responsibility

Corporate social responsibility is of paramount importance for building a good reputation of the company and its positioning as a responsible market player.

We have a broad and rich experience in the design and implementation of various socially responsible campaigns for a variety of clients and institutions. So far, we have designed, organized and supported many actions related to the protection of the environment, the importance of physical activity in maintaining health, promotion of healthy lifestyles and education of students, which reflects our commitment and belief that only a responsible business is a successful business.

Digital Communications

Social networks, blogs, forums and other online communities are growing rapidly and becoming the mainstream affecting today’s culture, politics, business and social trends.

Managing the online reputation becomes the responsibility of each company that cares about its image and relations with clients. We have developed tools to monitor and manage online reputation. We design and implement integrated online campaigns, we manage accounts on social networks and help companies set a good position and grow their business in the online environment.

Event Management

Event Management is much more than setting up meetings or organizing parties. It is a very effective way to convey the company’s message to target groups, as well as to facilitate interaction with the brand.

We have rich experience in the design and realization of various events: cocktail parties, promotions at retail stores, conferences, congresses, workshops, fairs, round table discussions with representatives of the Government, as well as major events with over 30.000 participants… The experience we have gained through working with a variety of clients and industries, is supplemented and improved by creative approach to the design of every event.

PBILD / Marketing and PR campaign “Let’s Be Clear”

V+O has created the campaign “Let’s Be Clear” to inform and educate the citizens of southern Serbia on issues of waste management and recycling. The campaign covered all 13 municipalities of Jablanica and Pcinj district, while the central activities were held in Leskovac and Vranje. This regional campaign was a project of the UN Joint Programme in southern Serbia for Peace-Building and Inclusive Local Development (PBILD), and has been implemented in several phases: raising awareness of the problem of waste management through marketing campaigns (TV, radio and billboards); panel discussion in Leskovac; competition of elementary school students in making objects from used materials; organizing the final event of Eco-Bazaar in Vranje at which the works of students were exhibited; programs of NGOs and other associations and workshops for representatives of municipalities. Panel discussion in Leskovac was attended by over 100 guests from various ministries, the working group for environmental protection, non-governmental organizations and the business sector. The response to competition of elementary schools in the making of creative objects from used material was great because even 49 schools out of 73 in Jablanica and Pcinjski district took part. Children have created more than 150 interesting works that were exhibited at the final Eco-bazaar. The whole campaign was covered by more than 100 media reports and the key message was successfully conveyed to target groups.

Miteco Knezevac / Conference “The Importance of Standardization in the Waste Industry of Serbia”

V+O provided a complete PR and organizational support to the press conference, organized jointly by the company Miteco Knezevac and the Serbian Chamber of Commerce. Awarding of ISO 9001 and ISO 14001 certificates to the company Miteco Knezevac was the occasion for which V+O has organized a press conference on the topic “The Importance of Standardization in the Waste Industry of Serbia”. In order to successfully promote these ideas the speakers from a variety of reputable institutions were invited and they presented their views on the importance of introduction of standards for improvement of company’s efficiency. The public was asked to pay attention to the benefits that companies have had since the introduction of quality standard, with special emphasis on the waste industry in which the company Miteco Knezevac operates. This conference was the occasion to wake the journalists’ interest in this topic and invite representatives of the company Miteco to be guests on their shows.

HTC / HTC One promotion

V+O organized a press conference at which, only two days after the world premiere, a new product on the market - HTC One was introduced. In addition to the media promotion of highly advanced technical features of this phone, potential buyers of this premium device were targeted with the help of the celebrities Lena Kovacevic and Sara Jovanovic, whose presence complemented the event. The presence of journalists at the event was great - more than 30 journalists, despite the fact that the rival company announced a new product on the same day. More than 50 positive and affirmative articles have been published about HTC One phone and its features, and the key message was conveyed to target groups.

Coca-Cola Hellenic / Internal campaign “Safety is my responsibility”

Coca-Cola Hellenic pays much attention to the safety and health of its employees, yet sometimes injuries do occur, which is what this socially responsible company wanted to minimize. Therefore, V+O was tasked to design a communications strategy and prevent potential risks and injuries in the workplace. After an extensive analysis of all sectors, V+O, in collaboration with Coca-Cola Hellenic team launched a campaign called “Safety is my responsibility”. The purpose of this campaign was to use personalized approach to inform, educate and motivate employees of Coca-Cola Hellenic to take care of their safety and health in the workplace. The starting idea was that the company can provide the best working conditions and protective gear, but if you are careless it cannot save you from injury. That is why the emphasis during the campaign was put on encouraging personal accountability and personalized approach to communications in which employees themselves were promoters of the campaign. We created a campaign mascot Radisa Zdravkovic, who along with other employees gave advice on how to stay healthy and safe in the workplace. Posters and a short film were made, and specific activities and actions were organized for each sector in accordance with the risks of the job. Outdoor exercises with a fitness instructor were organized for employees in the administration and management, to encourage them to exercise, which is particularly important for people who spend long periods in front of a computer. Sales people, who spend much time in the car have gone through NAVAK's training and became familiar with the new traffic law that has just come into effect. For manufacturing and storage workers, we have organized a fashion show of protective equipment where they could choose a combination of protective equipment that they like the most and thus reduce their resistance to it. This campaign was attended by more than 1.000 employees in 5 cities in Serbia, and the recorded results were great: after the campaign the employees behaved more responsibly and safely, while the number of injuries decreased from 18 to 10 in a period of six months after the campaign, compared to the six months prior to the campaign. The success of this campaign, and the achieved results have not gone unnoticed: in 2010, Coca-Cola Hellenic together with V+O received a prestigious award for this campaign from the Serbian Society for Public Relations in the category of internal communications.

Coca-Cola Hellenic / Internal Campaign “Drop by Drop for Life”

V+O has designed and implemented a campaign called “Drop by Drop for Life” which intended to inform, educate and encourage those who have never voluntarily donated blood - to do so, and to pay tribute to those who regularly participate in the donation. A particular challenge we had to deal with was to break all the prejudices and misconceptions related to blood donation. We created the campaign slogan “Drop by Drop for Life” and through personal example of the most humane employees decided to encourage others, who have never even thought about donating blood, to do so and save someone’s life. Promoter of the first campaign was an employee of Coca-Cola Hellenic, who has donated blood more than 70 times and who personally invited his colleagues with the help of the posters and billboards to follow his example. We have designed and distributed an e-mail invitation to all employees two days before the campaign, and by handing out a specially designed brochure the employees were personally invited to join this humanitarian initiative. The success of this internal campaign was confirmed by its results: the number of employees who donated blood in Belgrade has doubled compared to the period before the campaign. The initiative to donate blood has been successfully implemented in other cities in Serbia where Coca-Cola Hellenic has its branches, and the same initiative continued to be organized every four months with other employees. Institute of Blood Transfusion sent a letter of gratitude to the General Manager of Coca-Cola Hellenic and to all the employees of the company.

PBILD / Marketing and PR campaign “Let’s Be Clear”

Miteco Knezevac / Conference

HTC / HTC One promotion

Coca-Cola Hellenic / Internal campaign

Coca-Cola Hellenic / internal campaign “We have a mission to reduce the emissions of CO₂”

V+O, in collaboration with the CCH team, has designed and implemented an internal campaign aimed to raise awareness among employees about reducing carbon emissions. A particular challenge in the design of the campaign was to highlight the positive aspects of carbon dioxide, in addition to the negative ones, because it's the same gas used for carbonation of beverages. Two main promoters of the campaign “We have a mission to reduce the emissions of CO₂” were animated heroes Ugljesa and Zdravko. The shape of their head was a microscopic image of carbon dioxide, and each of these characters has been given certain character traits. While Zdravko fought for brighter, better and healthier planet, Ugljesa represented the negative side of carbon dioxide that Zdravko was trying to help. A short performance with actors dressed in costumes of Ugljesa and Zdravko was presented, which intended to convey some of the key messages of the campaign, but in an interesting and innovative way by including employees in the interaction. After every performance which the employees gave in their offices, all employees were handed out a special brochure Ecodex - environmental code for proper conduct of employees in order to reduce the emission of carbon dioxide, and an air freshener for their cars with characters of Zdravko and Ugljesa to constantly be reminded of the importance of reducing carbon dioxide. More than 1.000 employees in five cities in Serbia have seen the performance, and the reactions of employees were excellent: the interest in this subject has increased, and all employees remembered the names of the characters and asked to be photographed with the actors. Campaign in Serbia has been so successful that it was promoted within the Coca-Cola system globally.

Solvent Rating / Presentation of the new financial service Boniteti.rs

V+O had a challenging task to launch a new service by Solvent Rating, Boniteti.rs digital service, which will allow companies, through access to reliable and up to date information on credit ratings of other companies, to establish their own business model with less risk. The idea was to present this service to the key target groups, to clearly differentiate it from similar services of competitors and to position Boniteti.rs as a service that will help companies in the Serbian market run a more transparent and more reliable operation. During the promotion of this service, V+O put emphasis on the use of the Swedish software as an element that guarantees the reliability of service and invited the Swedish ambassador to be one of the speakers at the press conference. In addition, reducing business risk was also emphasized, which is particularly important for the safe operation of companies, especially in a crisis. We were able to differentiate the service from the competition, which resulted in excellent media coverage of this event: 25 journalists were present at the press conference, while more than 45 reports were made in 24 hours, including TV news report on RTS at 19:30. The service was presented at a cocktail party, which was attended by more than 150 business partners and potential users of these services.

Public Gym Class / Concept, event organization and PR support

V+O, together with the International Federation of Medical Students' Association-Serbia (IFMSA) designed, organized and provided media support for the event which aimed to raise awareness, especially of the youngest population, about how physical activity and healthy lifestyle are important for a healthy and balanced life. In this regard, the most massive public Gym Class was organized in which more than 100 primary schools in Belgrade, Novi Sad, Kragujevac and Nis took part, with more than 30.000 children exercising in their schoolyards at the same time. This event was supported by two ministries: the Ministry of Education, Science and Technological Development and the Ministry of Youth and Sports. V+O as the creator, designed the event, and other activities as part of the “Find the right measure” project promoting the importance of finding the right measure in all aspects of life. Organization, media training and PR support of the event were also the task of V+O, and the promoters of this campaign were medical students who, as future doctors promoted the importance of engaging in physical activity in the prevention of various diseases. Media interest in the event was great. There were more than 120 reports, 40 on TV and radio and even 30 in print media.

HTC / presentation of Windows Phone 8X and 8S by HTC

For its client HTC, V+O had a task to organize and present exclusively to Serbian public the new operating system Windows Phone 8 and the first HTC mobile devices using WP 8, Windows Phone 8X and 8S by HTC. The local premiere was held in parallel with the premieres around the world. More than 30 representatives of national, specialist and lifestyle media attended the press conference. Windows Phone operating system was presented in a new light, and the new HTC devices that use this operating system have drawn a lot of media attention. All this has resulted in more than 50 reports in relevant media. The media covered the story from different angles for different target groups and key messages were conveyed to all of them. After the press conference, this phone was also presented to interested citizens through numerous interactive promotions that were held in shopping centers in Belgrade, as well as in stores of our mobile operators in Serbia.

HTC / HTC brand presentation to the Serbian market

By organizing two events in one day, a press conference and a party for the partners, V+O has officially announced the entry of HTC mobile phones in the Serbian market. It was organized in the spirit of HTC Corporation and the concept of “Here is an idea” promoted by the company. The conference for the media, hosted by the renowned presenter Jovana Jankovic, was organized in the gallery “Progress” in the presence of the highest representatives of HTC Corporation and more than 80 journalists who had come to learn more about one of the fastest growing corporations in the production of mobile phones in the world. The evening event, with a number of interactive features, holographic displays, great music and theatrical program, in the most original way presented the entry of this world giant on our market. It was attended by 300 guests, VIP partners, celebrities, local and foreign journalists who enjoyed the spectacle in the night club “Magacin”. Three front pages of daily newspapers, 6 TV reports and more than 60 other media reports were the result of a well-designed and organized event.

Coca-Cola Hellenic / Internal campaign

Solvent Rating / Presentation of the new financial service

Public Gym Class / Concept, event organization and PR

HTC / Presentation of Windows Phone 8X and 8S

HTC / Presentation to the Serbian market

Kompresor / PR support to opening of showroom in Dorcol

The task of V+O was to develop a communications platform that will attract media attention and adequately present the newly opened showroom in Dorcol with four shops for home and office furniture (Nitea, Kare, Haus and Micros Group). A particular challenge was to develop a concept that is not recognized as a commercial one by the media, but as something worthy of their attention. Keeping all this in mind, V+O designed two communications platforms through which it positioned this showroom. The first communications platform was awakening of the lower Dorcol, like SoHo in New York and other art districts in Europe that retain the authenticity of the existing industrial area, with the discovery of new purposes. This is exactly what the owners of these four brands have done, readjusting a former auto service Kompresor into a new and modern showroom space. The second communications platform highlighted the courage of four successful business women to embark, during the global economic crisis, on such a daring venture. The opening was communicated through a press conference, press release, thematic texts, performances and interviews, as well as an evening cocktail party that had 1.200 guests. The results of PR activities were 64 media reports in traditional media. The two most popular TV channels broadcast the event live, and after the opening, many lifestyle magazines have recognized this area as an interesting place for fashion photography.

HTC / Promotion of HTC Rhyme phone on Amstel Fashion Week

Marko Savkovic, HTC Product Manager for HTC partner Markets

V+O presented the HTC Rhyme as one of the most beautifully designed phones by the choice of trendsetters. HTC Serbia Facebook page launched a buzz about this phone by placing specific information about its features. A press conference was organized for journalists to get first-hand experience, at which the idea about the origin and production of the phone was demonstrated, and additional features of the phone were introduced by the HTC representative, Marko Savkovic. Bearing in mind that this phone, in addition to its high performances, is characterized by a sophisticated design and color that is in accordance with the taste of the fairer sex, it was logical to introduce this phone at one of the most prestigious fashion events here - Fashion week. On this occasion, V+O created a specially designed space in color of the phone, where having pictures taken by a professional fashion photographer was organized. All interested parties who had their pictures taken at the HTC Rhyme stand, got the pictures on the spot, and a HTC nail polish in the color of the phone. More than 3.000 people, of whom many were well-known trendsetters, visited the HTC Rhyme stand during the four nights of Belgrade Fashion Week. There were more than 50 reports in the media about this phone.

Coca-Cola Hellenic / Internal Campaign “Efficiently before it’s too late”

V+O created an internal campaign aimed to inform and spur the employees of Coca-Cola Hellenic into action to care about energy efficiency. A particular challenge was to clearly explain the difference between saving energy and energy efficiency, which is not based on the concept of saving and sacrifice, but on reduction of unnecessary energy waste. For the purpose of the campaign, we created the slogan “Efficiently before it’s too late” and the entire visual identity. Notice was sent to all employees through a specially designed e-mail about upcoming activities, and posters were placed in all nine cities where the activities were held. A special quiz on energy efficiency was designed and organized, which was performed by costumed actors on the premises of Coca-Cola Hellenic Serbia and Montenegro. The realization of quizzes in Belgrade was helped by children of elementary school “Drinka Pavlovic”, gathered in the “Eco Musketeers” group. The winning teams received prizes, flowers in branded pots, and all participants received diplomas “I give honorable ecological word that I will...“. The whole campaign, with more than 600 employees in nine cities in Serbia and Montenegro, was realized during the week of energy efficiency.

Coca-Cola Hellenic / Internal Campaign “Healthland”

V+O has developed the concept of “Healthland” which symbolizes the country of healthy people, to inspire employees to take care of their health. In agreement with CCH team, and on the principle of what is important for health care the following towns were designed and built in Healthland: Sports Town, Joy Town, Fruit Town, Water Town, Diet Town, Relax Town. Within the towns a variety of activities and themed events were organized based on the precise curriculum, and each town had a special branding. In Sports Town fitness instructors held a variety of fitness programs, and organized a jump rope competition, which was opened by Nadja Higl. In Water Town, nutritionists talked about the importance of hydration for health, and organized the competition in volleyball with water balloons. In Diet Town, nutritionists talked with employees and recommended diet regimens and organized a contest to identify the nutritional value of certain foods. In Relax Town, physiotherapist massaged stakeholders, and organized a contest to identify essential oils. In Joy Town the dancers taught employees and members of their families to dance, cartoonists painted caricatures, and a limbo dance competition was organized. In Fruit Town, nutritionists explained the importance of proper intake of fruit, and a competition in making fruit figures was held. All employees were distributed brochures (with the plan of activities), and they received many great prizes for participating in competitions. This campaign recorded phenomenal results: 223 people competed in various races that were organized in all towns in Healthland. 6 major (valuable) prizes were handed out and more than 200 awards for participation. More than 1.000 employees of Coca-Cola Hellenic and their family members participated in various activities in a single day, and most importantly - key health messages were conveyed in an interesting and engaging way.

DHL / PR promotion of the Rugby World Cup Final

V+O has been engaged by the company DHL, in order to provide media and PR support to mark the end of the Rugby World Cup and to promote DHL as the global sponsor of the competition. V+O, in cooperation with the Rugby Union of Serbia and DHL, worked to popularize this sport in Serbia through numerous visits and PR texts that preceded the central event and press conference held at the Hotel Continental. The watching of the Rugby World Cup Final was organized at the press conference, which was followed by a cocktail party attended by rugby players, officials of the Rugby Union of Serbia, representatives of DHL and the media. Although rugby is not among the most popular sports in Serbia, numerous media appearances and other reports in the print and online editions helped bring the sport closer to a wider audience, encouraged young people to become interested in rugby and introduced DHL as one of the main promoters of the sport.

Kompresor / PR support

HTC / Promotion of HTC Rhyme phone

Coca-Cola Hellenic / Internal Campaign

Coca-Cola Hellenic / Internal Campaign “Healthland”

DHL / PR promotion of the Rugby World Cup Final

The Thessaloniki Port Authority / Organization of Business & Press Conference

ThPa konferencija - Regionalna Privredna komora Nis

V+O was tasked to define and bring together companies from Serbia interested in import/export of goods through the port of Thessaloniki and to present all the benefits of this port relative to other ports in the region. At the business conference held at the regional Chamber of Commerce of Nis, top representatives of the Thessaloniki port tried to depict all the conveniences for transport of goods to/from Asia to the Balkans and Serbia by presenting all characteristics of business. Press conference was held on the same day, where emphasis was placed on the proximity and accessibility of this port to the companies in Serbia. After the conference, B2B meetings with interested customers in the Serbian market were held. As many as 62 representatives of different companies attended the conference. More than 10 journalists from different media attended the press conference at the regional Chamber of Commerce of Nis. 2 interviews were organized with representatives of the Thessaloniki port, and B2B meetings have proven to be very successful.

Metropol / exhibition and presentation of the book “5-star History”

Metropol Palace Istorija od pet zvezdica - konferencija

V+O has created a communications strategy through which it introduced the opening of the renovated part of the hotel Metropol Palace, linking the rich history of the hotel with the current characteristics of the five-star renovated building. Through the press conference and photo exhibition called “5-star History”, the media had the opportunity to learn about the rich history of the hotel, the famous guests who have stayed at it, as well as many interesting events and stories that marked the memorable epoch of Metropol Palace. More than 30 journalists who were present at the press conference listened with great interest about important historical events and personalities that had their epilogues in this hotel, about plans, architects and importance of this hotel for Belgrade, as well as future plans of investors and transferred the exciting history of the Hotel Metropol Palace to the readers through the prism of their report. A large number of people visited the exhibition held in the lobby of the hotel and all hotel guests received a specially crafted book about the hotel, which was a concept designed by V+O.

SINGI / Introduction of the new product & Press Conference

For the company SINGI, the leader in IT security solutions in Serbia, V+O has organized a presentation of G-Data antivirus program. Playing on the virus and antivirus card, V+O has organized an event in which the promoters were dressed as viruses or as nurses, in a well-known club in Belgrade. Viruses were tasked to infect the audience by sticking labels on their clothes, and nurses would cure the “infected” by giving them medicine, G-Data antivirus license packaged in a tube. By doing so, a buzz about the antivirus program was created and the key message was conveyed to young people. In addition to presenting this product to a wider audience, V+O has organized a press conference at the Media Centre, in which the G-Data antivirus was presented to the journalists. In order to further intrigue and entertain the guests, darts competition “G-Data hitting the target” was organized after the conference, where the grand prize was G-Data antivirus license. Both G-Data events were a great success and had great media coverage. The press conference was attended by 22 representatives of the media, G-data service was successfully presented, and the company SINGI had strengthened its market position.

Serbian State Lottery / Promotion of Lotto+

V+O was tasked to introduce the new Lotto+ game that is on the lottery ticket, to increase the number of people who will always want play Lotto and Lotto+ and present the new mascot of the Serbian State Lottery - Lucky. In order to meet all the requirements, we developed an interesting promotion in places one would never expect - the Belgrade markets. Promotions were organized under the name “Pick your winning numbers and celebrate with Lucky”, and were implemented by specially trained promoters who explained the game Lotto+ to the visitors of the markets and encouraged them to test their luck. All those who bought a lottery ticket during the promotion were given specially designed shopping bags. In addition to markets, promotions were held at the shops of Serbian State Lottery in different parts of the city. In one month, there have been more than 40 promotions. Number of players of Lotto+ has increased dramatically. More than 1870 people have been animated and informed about the games Lotto+ and Joker, and more than 3220 Lotto+ games have been played since. Key messages were easily and quickly conveyed to the audience, and all potential players have reacted very positively to promotional activities.

Piraeus Bank / Organization of the celebration of five years of operations in Serbia

V+O has organized an event for 500 employees of Piraeus Bank, on the occasion of the fifth anniversary of successful operations of the bank in Serbia. The idea was for the employees of the Bank to socialize in a relaxed atmosphere, to meet and share experiences with colleagues from other sectors and branches. In the assembly hall of the Hotel Hyatt, the top management of the bank presented the vision of the bank in the future, and also gave away six prestigious awards to employees for outstanding contribution to the growth and success of the Bank, maintaining its values and building the Piraeus Bank brand in Serbia.

The Thessaloniki Port Authority / Event

Metropol / Exhibition and presentation of the book

SINGI / Introduction of the new product

Serbian State Lottery / Promotion of Lotto+

Piraeus Bank / Event

Piraeus Bank / Creation and implementation of CSR strategies

V+O has developed a CSR strategy that has helped Piraeus Bank position itself as a socially responsible company that cares about the environment. After extensive research on the impact of the bank on the community in which it operates and research on the real needs of the market, “Going Green” strategy was created, which included a number of activities for internal and external public. Activity that has attracted most attention is “Fill it to the top”, which included donating branded paper containers to elementary schools in all the cities where Piraeus Bank operates. In addition to the donation boxes and containers for the collection of used paper, special emphasis was placed on the education of the youngest population and raising public awareness through ecology and environment public classes. Speakers at the conference included various officials: from the representatives of ministries and local governments, all the way to the representatives of the EU institutions. Creating a CSR strategy and consistency in its implementation has positioned the Piraeus Bank as the leader in the banking market in terms of environmental protection. All implemented activities had excellent media coverage, which contributed the Piraeus Bank to be recognized as a socially responsible company.

Piraeus Bank / PR support to signing a contract with EIB

Piraeus Bank was one of the banks in Serbia, which was recognized by EIB as an intermediary in financing of small and medium enterprises. On this occasion, they received funding in the amount of EUR 20 million for financing the SME sector in Serbia, and our task was to promote the news in the media and, by using various communication tools, differentiate Piraeus Bank from other banks which also received an EIB loan. Communication with the media was implemented in three waves. Announcement of the EIB loan was launched in the media one month before the event. The signing of the contract between the two financial institutions was organized at the press conference, in presence of the representatives of EIB and the top management of the bank. Press Release, PR statement and interview with the director of the bank were realized in the final stages of communication. The key message was conveyed to the media and other target groups in an effective and comprehensive manner. Piraeus Bank was positioned as an important and stable partner of the Serbian economy, and good communication with the media resulted in more than 55 reports in the mainstream media. Top news program in Serbia on RTS (at 19.30) conveyed the news of signing the contract between Piraeus Bank and EIB, and the message was also conveyed by all other relevant national media.

Swedecraft / Market Development

V+O has been contacted by Scandinavia's largest factory for the disposal of PCB oil, in order to explore potential collaboration with companies in Serbia. To understand this market and to get to the bottom of the business in the hazardous waste industry, V+O has conducted an extensive analysis of the existing legislation. We investigated the potential amount of waste that exists in Serbia and that must be disposed of properly abroad, as well as which companies from here operate in the area of managing the flow of hazardous waste. 12 business meetings for Swedecraft company representatives were organized, with key representatives of the Government, relevant ministries, funds, the Swedish Ambassador, and potential future partners. Potential customers have shown interest in the Swedecraft services, and two cooperation agreements were signed.

Resonate Festival 2013 / PR support

For the uniqueness of the Resonate Festival 2013 to come to the fore in the best way possible, it was necessary to devise a strategy that would be clear enough, and on the other hand, specific enough to send out the message that only the chosen can be part of the Resonate festival. The festival is special in itself – from its content which is based on integrated digital art, to professionals and artists who participate in it, therefore it had to be presented in an unconventional way. Promotion of the festival started with CSR activities during the “pre-Resonate” phase – by giving out tickets to the best students of Belgrade University for free participation in Resonate workshops. Prior to the festival, “buzz” was created by visits, announcements and thematic texts by the organizers, as well as various teasers that the organizers placed on social networks. All this resulted in the sale of the entire contingent of tickets weeks before the festival. Minister of Culture opened the Resonate Festival in front of more than 1.200 visitors from all over the world. Interesting content, excellent communication of the organizers with target groups and a large number of foreigners in Belgrade attracted the attention of the media - as evidenced by over 120 media reports.

Jugopetrol Kotor / Product launch

Vuk Radovic, komercijalni direktor Jugopetrol Kotor

V+O created an interesting concept for the promotion of the new product by the company Jugopetrol Kotor which attracted huge media attention and introduced this company in a whole new light. Promotion of Aviodiesel, new type of crystal clear fuel that can be found only at Jugopetrol gas stations in Montenegro, was presented to media representatives on board. Selected journalists received their personalized invitations in the form of boarding tickets and gladly responded and got into this unusual conference space. The host, dressed in a flight suit, skillfully moderated the conference and explained all the features of the latest generation of fuel. The launch of Aviodiesel draw the attention of more than 20 journalists who were at the conference, both because this was the first event of its kind for Jugopetrol in Montenegro, and also because it was a well-organized event. There were more than 30 reports on this event in all relevant media in Montenegro.

Piraeus Bank / CSR strategies

Piraeus Bank / PR support to signing a contract with EIB

Swedecraft / Market Development

Resonate Festival 2013 / PR support

Jugopetrol Kotor / Product launch

Jugopetrol Kotor / Sponsorship of Basketball Federation of Montenegro

V+O has organized a press conference and signing of a sponsorship agreement between Jugopetrol and BFM on the premises of Basketball Federation of Montenegro. In the presence of numerous media representatives, one-year cooperation between EKO gas stations and BFM was announced to promote basketball in Montenegro. On this occasion a number of activities were organized, from a 50% discount on Spalding balls, through the action of signing basketballs at EKO gas station in Podgorica by all players of Montenegrin basketball team. The organized promotions draw much media attention - more than 70 reports in various media, and in this manner Jugopetrol Kotor contributed to the promotion of team sports in Montenegro and thanked their loyal customers.

Coca-Cola Hellenic – Internal campaign

V+O Communication had a task to design and implement an internal campaign for Coca - Cola Hellenic during the Health and safety week. This year's campaign theme was proper handling of load and ergonomics. After a detailed study of health risks for each sector, it has been detected that the most common problems that occur as a result of inadequate management of weight and poor ergonomics is back pain. Based on that, a campaign slogan, “We watch your back, watch them too!” was designed in order to emphasize to employees that the Coca - Cola Hellenic is socially responsible company which take care about its employees, but also to emphasize that employees must also take care of their health. The creative strategy was based on the 3F team - physiatrist, physical therapist and fitness instructor, who are all from there point responsible for the back health. 3F team members were presented to employees as superheroes of their profession, which was symbolically represented by T-shirts with the letter F (resembling the costume that Superman wears). V+O Communication created a specific approach for each of the four sectors: administration, production, sales and warehouse employees. For each sector a variety of interesting lectures have been designed and implemented, games and competitions, so the key message is conveyed to employees in a different way, but also for the employees to be more involved in the campaign. This campaign was implemented simultaneously in Belgrade and in six cities in Serbia where Coca - Cola Hellenic has manufacturing and distribution centres. The result was great: more than 530 employees were educated about the importance of ergonomics and proper handling of load within two weeks, and another 800 employees were involved in the entire campaign through informational brochures, posters and billboards. Results of the survey showed that more than 90 per cent of employees adopted by the advices and key messages that were communicated in the course of Health and safety week.

EU Progress / Marketing and PR campaign “Find the time”

During January and February of 2014, V+O has successfully implemented a campaign called "Find the Time", which has aimed at informing and educating the public about the importance of preserving and improving the health of women and the importance of family planning. Activities within the campaign over a period of two months have generated the attention of local, but also national public, and the results achieved provides hope that male and female citizens of Serbia will find more time for their health in the upcoming period. The “Find the time“ campaign was funded by the European Union and the Swiss Government, through the European Partnership with Municipalities EU PROGRESS. While conducting a detailed research before the start of the campaign, V+O detected, as a biggest problem, a fact that the number of cervical cancer and breast cancer in Serbia is constantly growing, and that women, in many cases the reasons they do not go to regular gynaecological examinations is that they do not have enough time to dedicate to themselves, and that they have usually something else more important than their health. Because of this, the campaign is called “Find the time”, to suggest that every woman has to dedicate at least 30 minutes for themselves and their health, because that is the only way to be happy with yourself, and to be good and healthy for your family and friends. The initial activity of the campaign was to organize events in the city’s central squares in Vranje, Bujanovac and Presevo, which took place simultaneously, in which medical students are talking with citizens on the importance of regular gynaecological examinations, handing out brochures and promotional materials. On this occasion, students had contact with more than 600 people and through interaction with them they have met with a positive response, a lot of women recognized and recorded in there plan to be more regular in when it comes to going for gynaecological examinations. For professional public and medical professionals, campaign was introduced through a conference, which was organized in the hall of the municipality of Bujanovac, at which the speakers were representatives of the Ministry of Health, Institute of Public Health "Milan Jovanovic Batut" EU Progress, representatives of local governments, specialist’s doctors - an oncologist and gynaecologist. The aim of this conference was to start with the professional aspect of the discussion on the topic of prevention of breast cancer and cervical cancer, as well as to initiate a debate on the potential opportunities for deeper involvement of local government in the fight against these diseases. At the conference, which was attended by more than 80 guests, speakers expressed great satisfaction that campaigns like these are implemented, because raising public awareness of reproductive health is of great importance for all the citizens of Serbia. The last activity in the framework of the campaign was directed towards high school students and students from Vranje, Presevo and Bujanovac. Considering that young people are the ones who engage for the first time in sexual relations and family planning, this kind of lecture was a necessary step to make as many high school and college students educated about sexual behaviour and reproductive health. Lectures were given by medical students in four secondary and high schools in Bujanovac, Presevo and Vranje, and on this occasion they informed and educated more than 550 young people in the region, also an anonymous questionnaire was conducted. The survey results showed that the main source of information is internet, and that the main reason for irregular examinations is fear. Through "Find the time" campaign, more than 1,200 people from Vranje , Presevo and Bujanovac were directly informed and educated, while the number of indirectly informed through intensive TV, radio and billboard advertising, as well as posters that are placed in schools and health centers, encouraged more than tens of thousands of people. All events within the campaign were monitored by local and regional television, radio stations, online media and national media, with the result that the campaign "Find the time" had over 70 announcement. What is probably the most important result of this campaign is that it encouraged and inspired an additional initiatives at the local level which have been realized after the campaign "Find the time".

Find the right measure / Educating consumers in supermarkets

In order to emphasize the importance of finding balance in all segments of life, V+O has launched an informational and educational campaign, “Find the right measure". This one and a half year campaign aims to educate and inform citizens about the importance of physical activity and finding the right measures in all aspects of life as a way of preventing a variety of diseases. The campaign "Find the right measure” is realized by Citizens Association Delpas, International Federation of Medical Students- IFMSA Serbia and V + O Communication, with the support from the Ministry of Health of the Republic of Serbia and the Coca - Cola Foundation. This campaign consists of several phases: a national survey on eating habits and physical activity in Serbia, which will be implemented in cooperation with the Institute for Public Health "Dr Milan Jovanovic - Batut", education for citizens in health centres, interactive workshops on the importance of physical activity and eating habits in student dormitories across Serbia and education on the proper reading of GDA labels in supermarkets. During the activities implemented in supermarkets, in a period of two weeks medical students were informing people in markets across Serbia on how to properly read the recommended daily calorie intake. In order to achieve interaction with customers, interactive games were designed, which wondered customers on an innovative and unusual way on what are calories and in which groceries there are more, and in which less. Medical students were there to explain them energy value of certain foods. This activity had brilliant results: education of citizens in hypermarkets was conducted in Belgrade, Nis, Kragujevac and Novi Sad: more than 3,500 people were informed about the proper reading of the label on the recommended daily caloric intake. Promotional activities were carried out in 50 Maxi supermarkets, and training courses involved more than 40 medical students. Also, all activities of the campaign "Find the right measure” had great media coverage - there were 45 posts in TV, print and online media.

IV International Miteco Forum – PR support and branding

V+O Communication provided complete PR support and created visual identity for the company Miteco Knezevac for the IV International Miteco Forum titled "The Future asks you?" Forum was held in the presence of more than 200 visitors and with the support of the Secretariat for Environmental Protection City of Belgrade. Forum became a good tradition for the Miteco company, and for V+O it became the opportunity to present the good ideas for promotion of this kind of event. The first step in the promotion was to prepare a PR platform for the promotion of the IV International Miteco Forum. We helped creating themes of the panels, inviting speakers, creating web platforms, and in order to engage media representatives in planning Miteco Forum, we gathered them for a breakfast meeting to hear the topics that interest them (sustainable waste management system, ecology, legal regulations, Serbia's accession to the EU in this area etc. Based on this, we have designed a variety of topics with a focus on the responses that could be heard in the Forum, qualified ''tailor made" texts before, during and after the Forum, and depending on the type of media, we arranged interviews with the Miteco company representatives, but also with the most important participants in the Forum for domestic and foreign economic, social and political media and portals.

Jugopetrol Kotor / Sponsorship of Basketball Federation of Montenegro

Coca-Cola Hellenic – Internal campaign

EU Progress / Marketing and PR campaign “Find the time”

Find the right measure / Educating consumers in supermarkets

IV International Miteco Forum – PR support and branding

James Bond event / Heineken team building

This time V + O Communication had a challenge to design and implement the creative concept for Heineken team building in four days, all in accordance with a given theme CHANGE that should be associated with the most famous secret agent in the world - James Bond. Why James Bond? The idea was that the theme of change through which over the years has passed the cult film hero, shows that in every aspect of life the change is indicator that we are progressing. The same idea should be transferred to the employees, through lecture of HR professionals, but also in relation to a given symbolism. Under the baton of V + O Communication event supposed to be attractive and interesting. That's why we called it "Licence to Change" inspired with one Bond's film. The task of V + O team was to make this event more interesting through the teaser and different types of activation that were supposed to be designed in a very short period of time, in order to promote team spirit and enthusiasm. Activations were designed to be a thematic close to the famous film titles in the series of James Bond. Scenery, of course, looked like scenes from famous films - light, sound and smoke effects have further contributed to the experience. "The real" James Bond with his girls led the employees through the story, and when they received a mysterious text message invitation to be part of a secret task, the atmosphere was further heated up. We would point out that we are quite proud of the game we designed in the form of puzzles and hidden clues, where only the teamwork could help "to dismantle the bomb and save the world." They did it, team spirit won! Impressions were so positive, and that night and the days after the compliments were coming to us from all sides, and a part which was in charge of V + O has been highly evaluated in the evaluation.

Heineken / Organization of the corporate New Year’s Eve celebration

Towards the New Year holidays, we got a special task from company Heineken: to come up with a creative concept on the topic of "Winner", which was the main motive of the corporate celebration, and to provide organizational support through the entire event. In order to show that the company Heineken cares about its employees, we have proposed an unusual concept: the employees as the stars of the company Heineken. We implemented this concept because in every successful company, as well as in Heineken, the employees are the main stars, and because the star is also a part of the logo of the company Heineken. Bearing in mind that the company Heineken wanted to reward its employees for brilliant business results achieved in 2014, the idea was that they, throughout the celebration, are treated as winners, actually - the stars of the company Heineken. Branding of space included the whole concept: a red carpet waiting for the staff at the entrance, lighting effects, branded back drop with the stars were set for photographing, and also food in the form of stars was served on the tables. Hostesses greeted guests at the entrance and wished them welcome: each of the men received a special stitched medal with the star, and women got bracelets with stars pendant, as a souvenir of this event. For the moderator and music band we chose Mariju Kilibardu i „Creative band“- the most popular in their professions - biggest stars, so that they could also contribute to the overall event. 160 employees in Heineken company enjoyed and had fun on New Year's Eve, which was organized in Novi Sad - one of the three cities in which Heineken operates. For a few employees, who have been declared for the best colleagues during the 2014, Heineken company provided special gifts - vouchers for travel. The whole party passed in a pleasant and great atmosphere, and our client – Heineken company, noted that employees told that this corporate New Year's Eve celebration was one of the best they attended.

James Bond event / Heineken team building

Heineken / Organization of the corporate New Year’s Eve celebration

Some of our clients...

29.05.2023.

01/18

How to be prepared for a crisis by Natalija Rackovic

How to be prepared for a crisis

by Natalija Rackovic….

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We are pleased to share that V+O Communication organized a successful workshop breakfast in collaboration with the Canadian-Serbian Business Association on the topic “How to be prepared for a crisis.” Our director, Natalija Racković, delivered an inspiring lecture to the members of CANSEE, as well as friends and partners of V+O. She shared her rich experience and expertise with the attendees, helping them gain insights into the importance of effective crisis management strategies. The lecture focused on key elements of crisis management, including timely response, transparency, stakeholder collaboration, and reputation preservation.

The workshop breakfast provided an excellent opportunity for participants to exchange ideas and experiences on how to prepare for potential crisis situations. We believe that collective engagement in building strong relationships and sharing knowledge is crucial during challenging times.
We would like to thank everyone who attended and contributed to the significance of this event, and we look forward to future opportunities to create even greater success together.

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02.05.2023.

02/18

Communication sponsors of Belgrade Economic Forum

Communication sponsors of

Belgrade Economic Forum….

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We are honored to be the Communication sponsors this year’s Belgrade Economic Forum, organized by TGI International The 22nd Belgrade Economic Forum is an important and influential annual meeting for the Republic of Serbia and the region.

The forum attracts the attention of a wide audience every year. This year it will also gather an impressive number of speakers from high-ranking and most influential political and economic representatives of the Republic of Serbia, countries from the region, and important representatives of the international community from the fields of politics, business, science, education, culture, medicine, as well as from other areas.

The topics of this year’s Forum are the most important issues related to Serbia and the world, such as energy, connectivity in the Balkans – the key to economic growth, strategies for financing economic development, the future of retail, inflation, energy efficiency, as well as the topic of digitalization.

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02.05.2023.

03/18

FIFA World Cup™ Trophy Tour by Coca-Cola in Belgrade organized by V+O Communication

FIFA World Cup™ Trophy Tour

by Coca-Cola….

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More than 20 media houses and 50 of their representatives followed the FIFA World Cup™ Trophy Tour by Coca-Cola media conference in Belgrade, organized by V+O Communication-a.

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15.12.2019.

04/18

WINNERS OF STARTUP KARAVAN #ZA5, VOL2

WINNERS OF:

KARAVAN #ZA5, VOL2….

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In a last two months students and high school students across Serbia, had opportunity to participate in workshops StartUp karavan #za5 and on that occasion informed how to turn their business idea into a successful business.
Andjela Marinkovic, Dusan Kovacevic, Aleksandra Balazevic, Anastasija Stefanovic and Luka Vulovic, a winners of this year’s StartUp # za5 final competition, have won $ 1,000 each, which they can use to start their own businesses.

StartUp Caravan # za5 is part of the national project Buducnost # za5, created by V + O Communication in collaboration with Center E8 and the Union of High School Students of Serbia, and is supported by the Coca-Cola Foundation and the Ministry of Youth and Sports of the Republic of Serbia. The aim of the project is to empower and motivate young people in finding future employment and continuing education. ….

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StartUp karavan # za5, vol.2 educational workshops included a series of workshops aimed at educating young people about starting a private business.

The workshops were organized in the university cities of Serbia – Kragujevac, Nis, Subotica, Novi Sad and Belgrade and were intended for young people who are completing their education and who need to define the direction of their future careers.

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25.10.2018.

05/18

DOUBLE INTERNATIONAL DISTINCTION FOR V+O AT IPRA GOLDEN WORLD AWARDS 2018

V+O COMMUNICATION has been awarded once again at this year’s IPRA Golden World Awards (GWA),

the most important PR awards, organized annually by the International Public Relations Association (IPRA).

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V+O COMMUNICATION has been awarded once again at this year’s IPRA Golden World Awards (GWA), the most important PR awards, organized annually by the International Public Relations Association (IPRA).
Having been honored with a total of four (4) IPRA Golden World Awards in three years, V+O has managed to earn worldwide recognition and to stand out among prestigious international agencies.
This year’s two winning projects were chosen for their strategic thinking, effective planning and creativity. V+O excelled in the categories of “Crisis Management” and “PR on a Shoestring” (an award given to highly effective projects on a small budget), showcasing its concrete experience,

resourcefulness and expertise in these respective fields.

Specifically, V+O was awarded for the following:

• GWA IPRA in the “Crisis Management” category, for the strategic planning and communication of the Sklavenitis Group after the acquisition of the Marinopoulos Group; one of the most significant corporate bailouts ever completed in the Greek Retail Industry. During this critical internal transformation period, V+O orchestrated the Sklavenitis Group’s communication strategy, and managed to further strengthen the Group’s reputation and its image as a responsible employer, nurturing harmonious relations with employees, and protecting thousands of jobs.

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• GWA IPRA in the “PR On A Shoestring” category (program of maximum effectiveness on the smallest available budget) for the design and implementation of an experiential PR activation presented at the Athens Bar Show 2017 on behalf of Jack Daniel’s. The respective project tapped into the visit of Chris Fletcher, Jack Daniel’s Assistant Master Distiller, creating unique experiences and remarkable storytelling, inspired by the brand. The activation generated an extensive Social Media buzz and enhanced Jack Daniel’s brand awareness and local footprint.

Mrs. Teti Kanellopolou, CEO of V+O Greece, commented on this double distinction; “We are very happy that our projects and hard work have gathered international recognition, for a third year. This year in particular, our success in two very different categories proves that strategic PR has a great deal to offer; it can protect and build a company’s reputation but it can also generate multidimensional and engaging brand stories. We feel proud for our people. We have a highly qualified, creative and dynamic team. A team of talented, result-driven and ingenious professionals. We are also deeply satisfied that we successfully represent the Greek PR industry on an international level.

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These awards constitute proof for our people’s value and potential, an acknowledgment for the trust of our customers, and most importantly a momentum, an inspiration and a driving force to attain the best, which is yet to come.”
The 4 IPRA GWA International Awards of Excellence that constitute V+O’s list of accolades, include the following:

In the “Internal Communication” category for Astra Zeneca company in 2014, in the “Crisis Management” category for the Sklavenitis Group in 2017, and finally the double distinction in 2018 in “Crisis Management” and “PR on a Shoestring” for the communicational programs designed, and executed for the Sklavenitis group and Jack Daniel’s brand respectively.

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13.02.2018.

06/18

GRAND OPENING CEREMONY OF YAZAKI IN ŠABAC

Yazaki is Japanese company that operates in more than 40 countries all over the world at over 400 locations,

and it opened factory on September 26th, 2017. At the moment, the plant is one of the largest Green Field Investments in Serbia…

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Yazaki is Japanese company that operates in more than 40 countries all over the world at over 400 locations, and it opened factory on September 26th, 2017. At the moment, the plant is one of the largest Green Field Investments in Serbia. On the grand opening were present Shinji Yazaki, President of “Yazaki“ Corporation and Aleksandar Vučić, President of Serbia.
A large number of officials who were present at the event highlights the importance of the arrival of this Japanese company in Serbia. The opening ceremony brought a large media interest.

More than 70 representatives of national and local media covered the event, while PINK TV broadcasted the whole event live.
Team of V+O Communication Serbia was in charge for complete organisation of the event, and communication strategy from the very begining. More than 60 people and 15 subcontractors were contributed to the realization of the event. Once again, we have shown that our diverse team of experts creates excellent results in cooperation with their clients.

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29.01.2018.

07/18

V+O Communication celebrated the ninth year of business in Serbi – THANK YOU FOR THE TRUST

V+O Communication Serbia organized a big party under the slogan “Thank you for the trust”, in the pleasant ambience of the ŠTAB Gallery.

Leaving another very successful year behind, V+O Communication wanted to thank all business partners…

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V+O Communication Serbia organized a big party under the slogan “Thank you for the trust”, in the pleasant ambience of the ŠTAB Gallery. Leaving another very successful year behind, V+O Communication wanted to thank all business partners, associates and friends for their trust which resulted in successful campaigns and projects in 2017. During the celebration, mutual success and achievements were summed up, with hope that 2018 will bring new challenges and ventures.

“The great year is behind us. We can proudly say that in the past year we have been part of very important projects, and that we have been very pleased to realize numerous campaigns and events”, said Natalija Racković, General Manager of V+O Communication Serbia, and concluded: “In line with the slogan of celebration “Thank you for the trust” we wanted to promise that we will remain consistent creative thinkers in the years to come who look into the future.”

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29.01.2018.

08/18

Opening ceremony of the Mercure Belgrade Excelsior hotel organized by V+O Communication

Mercure Belgrade Excelsior, the first hotel of internationally recognized Mercure brand, was officially opened in Serbia in October 2017.

V+O Communication Serbia was in charge for the overall organization of the official opening, as well as the media promotion of this unique event…

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Mercure Belgrade Excelsior, the first hotel of internationally recognized Mercure brand, was officially opened in Serbia in October 2017. V+O Communication Serbia was in charge for the overall organization of the official opening, as well as the media promotion of this unique event. Mercure Belgrade Excelsior Hotel was officially opened in the presence of representatives of the Government of the Republic of Serbia, as well as French and Greek hoteliers.

Mercure, as a recognizable brand of the world’s leading touristic lifestyle group AccorHotels, has attracted numerous guests from business and hospitality communities, as well as representatives of the media. Serbia became the 96th country in the order in which the AccorHotels Group operates, putting Belgrade on the map of the desired tourist destinations, while the V+O Communication team once again proved that the synergy gives excellent results.

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29.01.2018.

09/18

V+O strategic partner for communications of the International MITECO Forum

The 5th International MITECO Forum, which brought together more than 250 participants from the country and the region, was held under the slogan “Today Responsible. Tomorrow Sustainable”

The fifth Forum was supported by the Ministry of Environmental Protection, the Serbian Chamber of Commerce, the Embassy of Austria, and (FEAD) the European Federation of Waste Management…

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On this occasion, experts from the country and abroad pointed to the possibilities for further action in the area of circular economy and waste management.
V+O Communication Serbia team was in charge of creating and implementing strategic communication to the general public. The campaign that lasted few months has been implemented through several main activities: photo competition “Environment without censorship”, which drew attention to the necessary responsible approach to the planet and use of natural resources;

a working breakfast for media during which representatives of printed and electronic media were introduced to the topics of the upcoming MITECO Forum and exchanged views on the state of the environment in Serbia; TV appearances of the MITECO’s representatives and waste management experts in the most popular TV shows and interviews in prestigious economic magazines.

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V International MITECO Forum brought a great interest of the media. BETA and TANJUG news agencies reported from the event, while all the key messages of the Forum were communicated over national and local TV stations, daily newspapers and economics magazines.

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01.11.2017.

10/18

IPRA GOLDEN WORLD AWARD FOR V+O COMMUNICATION IN THE “CRISIS MANAGEMENT” CATEGORY

V+O COMMUNICATION won a Golden World Award in the “Crisis Management” category at this year’s IPRA GWA, the most important

PR awards organized by the International Public Relations Association (IPRA)…

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More specifically, V+O COMMUNICATION won praise for the strategic planning and the communication implementation of the most important corporate bailout ever implemented in the Greek Retail Industry. The acquisition of Marinopoulos Group by Sklavenitis Group. V + O is the only Greek company being distinguished in this year’s IPRA GWA. This exclusivity highlights V+O’s strategic direction and potential in relation to the management of multifaceted and demanding projects.

At the same time, it strengthens our country’s position in the communications market worldwide. V+O has been distinguished in the IPRA GWA Institution again back in 2014, with a Golden World Award in the “Internal Communications” category.

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Mrs. Teti Kanellopoulou, CEO of V+O, commented on the award: “We are extremely proud that we have once again received an international recognition from IPRA GWA, in one of the most challenging categories, namely ‘Crisis Management’. Our team distinguishes itself by a long-standing experience and technical knowledge in crisis management. Discipline, attention to detail and a meticulous approach to work, all demanded in similar projects, combined with a flexible strategy and adaptability to change, has helped V+O to successfully handle the issue at hand.

Against this background, we managed to give a positive twist to the agreement, defending the reputation of both parties involved. This particular distinction constitutes a great accomplishment of our team. A team that is strong and competent, a strategic consultant which is, always by our clients’ side, ready and capable of effectively managing any communication challenge that might arise.”

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18.01.2017.

11/18

GENERAL MANAGER OF V+O COMMUNICATION SPOKE ABOUT PUBLIC RELATIONS AS ONE OF THE JOBS #FOR5

Natalija Racković, General Manager of V+O Communication was one of the lecturers at the first lecture about

modern professions titled “Jobs #for5” within a major national project for youth “Future #for5”.

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Natalija Racković, General Manager of V+O Communication was one of the lecturers at the first lecture about modern professions titled “Jobs #for5” within a major national project for youth “Future #for5”. The lecture was dedicated to jobs in the field of communications, so she, as an expert in strategic communications and consulting, with exceptional experience in corporate communications, crises communication, internal PR, public affairs and brand development familiarized high school students with her function and described her career path and development.Young people have found out that Natalija graduated from the Faculty of Economics at the Department of Marketing as one of the best students.

During her education, she improved her knowledge through collaboration with various companies and after graduation she started an internship in Alpha Bank where she was employed later. So, emphasise the importance of gaining experience in this kind of way at the beginning of a career.

In the end, she spoke about the current position of the General Manager of V+O Communication Serbia, which she successfully performs since 2013. Thanks to her dedication and passion for communication, she won prestigious award for Coca – Cola Hellenic project in 2010, from the Serbian public relations society.

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18.01.2017.

12/18

V+O COMMUNICATION CELEBRATED ANOTHER SUCCESSFUL YEAR

V+O Communication Serbia celebrated another successful business year on Tuesday, December 6th 2016.

Large number of associates, clients and friends of the agency were gathered under the slogan “Communication connects.

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V+O Communication Serbia celebrated another successful business year on Tuesday, December 6th 2016. Large number of associates, clients and friends of the agency were gathered under the slogan “Communication connects. Creativity is pushing the boundaries”. In the beautiful setting of the restaurant “IVO”, they summarized their joint achievements. In relaxed atmosphere, this was a great opportunity for everybody to recall interesting moments during large and important projects they have worked on that will make them all remember.

“V+O Communication operates in Serbia for eight years. During this time, side by side with its clients, V+O Communication has always aspired to new and higher goals in the quality of communication, believing that at the end of the day the agency is successful as much as its clients are successful”, said Natalija Rackovic, General Manager of V+O Communication Serbia.

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05.12.2016.

13/18

The beginning of the national project “Future #for5“

On the International Students’ Day, the 17th of November 2016,

a national project „Future #for5“ is launched.

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Considering that the unemployment rate of young people from 15-30 years old is as high as 43%, and that they need an average of two years after finishing school/ studies to find employment, V+O Communication together with the organization “Center E8″ and Association of high school students created a project “Future #for5″.
The project will be implement a series of educational and informative activities aimed to encourage young people to be more active in finding employment and to show them that continues education (formal and non-formal) is essential for personal and professional development, employment, starting their own businesses and achieve bright future.

Various activities will be implemented for high school students by the end of 2017: interesting lectures on modern professions, workshops #for5, business start-up – start #for5, solving case studies and digitalization. Whereas for students Career Days is planned which will be held in 5 student centers.

The project is supported by the Coca-Cola Foundation and the Ministry of Youth and Sports of the Republic of Serbia.

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18.10.2016.

14/18

V+O COMMUNICATION organized more than 1,000 various events

As one of the leading consultancies agency’s in the field of communications,

since 2008 V+O Communication Serbia organized over 1,000 different events for their clients.

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Press conferences, corporate celebrations, factories and plants opening, on site promotions, guerrilla activation and events in the open were a great opportunity for companies and organizations to establish better relations with the media, as well with their customers and business partners. Some of the most notable events were the opening of the substation “Belgrade 20″ for JP “Elektromreža Srbije”, presentation of an unique recycling complex of the company

“Miteco Kneževac” and a series of promotional events in the framework of the national campaign “Find the right measure”, marketing and PR campaign “Nađi vremena” and an information and educational campaign “Sakupi, baci, recikliraj”.
Also, V+O team is particularly proud of organization of corporate celebrations which brought us clients such as Heineken, Coca-Cola and Piraeus Bank.

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28.09.2015.

15/18

V+O Communication – winner of AA credit rating certificate of excellence

This certificate is a recognition for businesses that are placing their reputation and trust in the business environment, clearly singling

them out from the competition, both in the domestic and international market. Based on analysis of nearly half a million active companies in Serbia..

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V+O is by acquiring this international recognition arose to only 2% of the most successful Serbian companies. Worldwide, AA certificate is a proof of successful business and one of the most important European standards that define the quality of a company.

In Serbia, the AA certificate of solvency is awarded by the company Bisnode – a leading provider in the provision of business information of any kind. Certificate, among Sweden and Serbia, is also issued in: Austria, Belgium, Czech Republic, Croatia, Denmark, Estonia, Germany, Finland, France, Hungary, Netherlands, Poland, Norway, Slovenia, Slovakia and Switzerland.

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V+O Communication team is extremely proud of this award, which was earned from many years of systematic work, dedication and thorough analysis of the communication market. Also, AA certificate is for V+O a unique incentive for the continuation of the work, as well as improving their services and constantly overwhelming customers expectations.

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15.06.2013.

16/18

National campaign launch, “Find the right measure”

V+O Communication has created a communications strategy “Find the right measure” which aims to educate

citizens and inform them about the importance of physical activity and finding the right measures in all

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aspects of life for the prevention of various diseases. This campaign is supported by the Coca-Cola Foundation, and implemented by V+O Communication, Civil Society Delpas and International Federation of Medical Students’ Association-Serbia (IFMSA). During a year and a half long campaign, a national survey of food and beverages consumption and physical activity of the citizens of Serbia will be conducted in cooperation with the Institute of Public Health of Serbia “Dr. Milan Jovanovic Batut”. Also, it is planned that medical students implement various activities at the departments of pediatrics in health centers, to inform

parents about the importance of proper eating habits of children from early childhood, and about the importance of dealing with physical activity for proper growth and development of children. In hypermarkets across Serbia customers will be informed about the recommended daily calorie intake and how to read labels on products. In many student centers students will participate in a variety of lectures, workshops and training sessions on the importance of physical activity, proper nutrition and rest in order to achieve a healthy and balanced lifestyle.

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15.03.2013.

17/18

V+O and PBILD successfully realized the campaign “Let’s Be Clear”

V+O has created the marketing and PR campaign “Let’s Be Clear” to inform and educate the citizens of southern

Serbia on issues of waste management and recycling. The campaign covered all 13 municipalities of Jablanica and

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Pcinj district, while the central activities were held in Leskovac and Vranje. This regional campaign was a project of the UN Joint Programme in southern Serbia for Peace-Building and Inclusive Local Development (PBILD), and has been implemented in several phases: raising awareness of the problem of waste management through marketing campaigns (TV, radio and billboards); panel discussion in Leskovac; competition of elementary school students in making objects from used materials; organizing the final event of Eco-Bazaar in Vranje at which the works of students were exhibited; programs of NGOs and other associations and workshops for

representatives of municipalities. Panel discussion in Leskovac was attended by over 100 guests from various ministries, the working group for environmental protection, non-governmental organizations and the business sector. The response to competition of elementary schools in the making of creative objects from used material was great because even 49 schools out of 73 in Jablanica and Pcinjski district took part. Children have created more than 150 interesting works that were exhibited at the final Eco-bazaar. The whole campaign was covered by more than 100 media reports and the key message was successfully relayed to target groups.

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15.01.2013.

18/18

V+O Serbia signed a cooperation agreement with the agency TIPIK from Brussels

In early 2013, V+O Communication signed a business cooperation agreement with the prestigious

Communications agency, Tipik from Brussels, bringing its three-year cooperative experience with this agency

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to a higher level. Tipik has 25 years of experience in dealing with professional communications. With 150 employees, the agency offers a wide range of services in the field of corporate communications, brand communications, lobbying, from organization of events to consulting in development of information technologies. Cooperation of V+O

Communication and Tipik was realized on mutual satisfaction, and both sides are hoping that by joint efforts, initiatives, exchange of ideas and experiences they can contribute to achieving good business results and creating an even better PR environment.

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	V+O Serbia
A	Svetozara Markovica 2
	11000 Belgrade

T	+381 11 324 27 72
E	office@vando.rs
W	www.vando.rs

V+O Serbia was founded in 2008. It brings together a mix of talented professionals who generously share their knowledge and experience with some of the largest domestic and international companies.

Natalija Racković
director

T	+381 11 324 27 72
E	natalija.rackovic@vando.rs

In the beginning of 2013, after four years of work in V + O Communication Serbia, Natalija become the General Manager. Her story in communications began more than seven years ago. She constantly enriched it with dedicated work in the field of consulting and cooperation with international and local clients from various industries: clients in the consumer goods sector, ministries, government institutions and international foundations.
Proudly bears the title of an expert in strategic communications and consulting, with exceptional experience in corporate communications, crises communication, internal PR, public affairs, brand development, ATL, BTL, TTL.
Her dedication and passion for communication has not gone unnoticed, the confirmation of her work came from the Serbian public relations society in the form of prestigious award, which was won for Coca - Cola Hellenic project in 2010.
She began her career at Alpha Bank where she was responsible for external and internal communications, media relations, organizing numerous marketing campaigns, as well as the design and implementation of CSR activities.
She graduated from the Faculty of Economics at the Department of Marketing as one of the best students.
Her hobby and interests include writing, sports, music, photography and film.

OTHER MEMBERS OF V+O NETWORK

	Greece
	91 Michalakopoulou Str.
	Athens, 115 28

T	+30 210 72 49 000
F	+30 210 72 49 020
E	info@vando.gr
W	www.vando.gr

	Bulgaria
	58 Bulgaria blv. entr. B
	Sofia

T	+359 2 850 96 04
F	+359 2 958 27 46
E	info@vo-bg.com
W	www.vo-bg.com

	Romania
	40 Hristache Pitarul Street
	Sector 1, Bucharest

T	+40 21 231 91 95
F	+40 21 231 91 99
E	office@vando.ro
W	www.vando.ro

	Albania
	Rr."Perlat Rexhepi",Nd.6, Ap.5
	Tirana

T	+355 44 514 641

E	ig@vando.al
W	www.vando.gr

	Cyprus
	8 Kennedy Ave., Athienitis Bldg,
	Office 306, 1087, Nicosia

T	+357 22447705
F	+357 22374897
E	tsirides@vando.com.cy
W	www.vando.com.cy

	North Macedonia
	Aura Business Centre, Partizanski Odredi 14 Skopje


T	+389 7121 8177

E	ag@vando.mk
W	www.vando.gr

Vando Communication