On its global journey, the FIFA World Cup™ Trophy Tour by Coca-Cola transformed Belgrade into the home of world football, providing Serbian football enthusiasts with the opportunity to experience the unique magic of this game and witness the iconic trophy.
Traveling over 750,000 km through 51 countries worldwide, this prestigious symbol of modern football arrived in Belgrade with Italian football legend and former FIFA World Cup winner, Marco Materazzi. Materazzi, alongside the coach of the Serbian national football team, Mr. Dragan Stojkovic Piksi, had the honor of ceremonially unveiling the trophy.
The FIFA World Cup™ Trophy Tour by Coca-Cola in Belgrade, organized by V+O Communications, garnered significant media attention. More than 20 media outlets and 50 of their representatives covered the press conference, resulting in over 120 media publications.
