Building and maintaining a good reputation nowadays is harder than ever. The new corporate world is characterized by numerous and rising competition, shorter product/service life, digitization and the constant need to go beyond client expectations.
We can help you tell your corporate story in a new and original way. Our team is trained to identify important communication issues, determine how the company is positioned and suggest strategies and tactics that most efficiently identify different target groups using different channels of communication. Our task is to convey your key message wherever needed and also contribute to building and maintaining your company’s value.
In an era of digital communications expansion, when anyone can say anything, it is very difficult to create an authentic, transparent and different brand.
Our task is to make your brand visible and recognizable. Whether it is about new product/service launch, educating consumers about the characteristics of the product, encouraging consumer demand for products, revitalization or repositioning of the brand, we, the brand architects, will strive to use our creative ideas to transform your business solutions.
In the sea of media reports it is very hard to get your news out. That is why we pay special attention to building and maintaining good relations with the media, which is the foundation of every PR consulting firm.
We invest a lot of time in building and maintaining good relations with reporters and editors of different media. We know how to present the news in the interest of our clients, which will satisfy the most stringent criteria of reporting. We explore trends, follow modern forms and channels of communication, analyze key issues, create interesting messages and use different tactics in order to convey adequate messages to different target groups.
Decisions made by state institutions at local and national level have a serious impact on operations of corporations, which is why a good relation with the government and other community groups is of particular importance. Relations with influential public figures and the government in order to create a favorable business climate are considered both art and science.
We listen and follow current developments and activities of legislative bodies in order to be familiar with the issues that will become the subject of public debates. We collect and process information, introduce your views and opinions to others and propose projects of mutual benefit. We can identify potential allies, help companies build relations and start talks on key issues with the creators of the business environment.
There are more and more examples of large corporation downfalls that have arisen as a result of poor management of crisis communications. Damage that may occur as a result of unprofessional crisis management can be huge, sometimes irreversible.
Preparation and development of crisis communications strategies is the most important weapon for maintaining the company’s reputation in the case of a crisis. We have the experience and developed crisis communications systems, which consist of proactive planning, preparation of crisis communications manuals, crisis team training, support in communication with the media and management of individual media queries.
Good internal communications are the basis of any “healthy” company. Only well-informed, motivated and satisfied employees can become “ambassadors” who will help the company position itself in the market and achieve good business results. Therefore, it is especially important to build, cultivate and improve relations with employees.
We have extensive experience in creating and managing internal communications strategies for some of the biggest companies on the market. Whether it comes to communication with employees on a specific topic or management of corporate restructuring, our team will always know how to advise you and assist you in creating a sustainable business environment. Our knowledge in this field has been recognized and awarded by the Serbian Society for Public Relations.
Corporate social responsibility is of paramount importance for building a good reputation of the company and its positioning as a responsible market player.
We have a broad and rich experience in the design and implementation of various socially responsible campaigns for a variety of clients and institutions. So far, we have designed, organized and supported many actions related to the protection of the environment, the importance of physical activity in maintaining health, promotion of healthy lifestyles and education of students, which reflects our commitment and belief that only a responsible business is a successful business.
Social networks, blogs, podcasts and other online communities are growing rapidly and becoming the mainstream affecting today’s culture, politics, business and social trends.Managing the online reputation becomes the responsibility of each company that cares about its image and relations with clients.
We have developed tools to monitor and manage online reputation. We design and implement integrated online campaigns, we manage accounts on social networks and communication with the carefully selected target groups. We help brands and companies to well position themselves and present them through modern and optimized web sites and that way to achieve a good position and grow of their business in the online environment.
Event Management is much more than setting up meetings or organizing parties. It is a very effective way to convey the company’s message to target groups, as well as to facilitate interaction with the brand.
We have rich experience in the design and realization more than 1.000 events: cocktail parties, promotions at retail stores, conferences, congresses, workshops, fairs, round table discussions with representatives of the Government, as well as major events with over 30.000 participants… The experience we have gained through working with a variety of clients and industries, is supplemented and improved by creative approach to the design of every event.
To stay competitive in the rapidly changing society around us, it is crucial to continuously improve our knowledge and skills. On the other hand, clients, customers, and partners demand quick information, so mastering public and media speaking skills is essential to ensure that your key message reaches the right audience.
We have extensive experience in conducting numerous training sessions aimed at enhancing the knowledge and skills of clients, partners, and individuals. Our training portfolio includes media training, public speaking training, crisis communication, digital communication, and employer branding. We have successfully shared our knowledge and experience to numerous ministers, state secretaries, directors of large corporations and small local businesses, as well as individuals, members of non-governmental organizations, and students.
