Challenge: Throughout 2023, Rosa Water aimed to awaken and contribute to breaking the stigma surrounding postpartum depression and other emotional challenges faced by new parents, topics that are rarely discussed. The goal was to encourage an open discussion on these issues and provide support to new parents through educational and advisory activities, promoting better understanding and treatment of these problems in society. Additionally, efforts were actively made to raise awareness about the significance of the visiting nurses, as the primary point of contact between healthcare institutions and mothers and babies after leaving the maternity ward.
Activities:
- Organizing a panel discussion on emotional challenges in the early days of parenthood, with the participation of well-known parents such as Nikola Rokvic and Bojana Barovic, along with eminent experts such as psychiatrist Dr. Oliver Vidojevic, pediatrician Dr. Mirjana Micovic, and visiting nurse Olivera Damnjanovic;
- Supporting continuous medical education for visiting nurses in Serbia on recognizing and responding to emotional and psychological challenges in early parenthood;
- Writing a specialized brochure addressing these topics;
- Expanding the Rosa online parenting school with new video materials focused on the emotional challenges of early parenthood;
- Introducing a new curriculum in Rosa parenting schools, in collaboration with psychiatrist Dr. Oliver Vidojevic, focusing on the emotional and psychological challenges of pregnancy;
- Continued support for the visiting nurse service through a fundraising campaign, collecting 1 dinar from sale of a 1.5L bottle. The funds raised provided winter coats and aprons for all visiting nurses in Serbia, as well as contactless thermometers for all health centers in the country;
Results:
- Established significant media presence with more than 80 media publications;
- 445 visiting nurses underwent training, representing 40% of the total number of visiting nurses in Serbia;
- Produced 10 new video materials for the Rosa online parenting school;
- The new curriculum addressing the emotional and psychological challenges of pregnancy and early parenthood was introduced in 17 Rosa parenting schools across Serbia;
- Achieved greater brand awareness and recognition of the brand in the contents of supporting parents and healthcare professionals;
- These activities enabled Rosa Water to become a leader in supporting parents, raising awareness, and providing essential resources and information needed by new parents to navigate this phase of parenthood more confidently;
