Caravan visited 5 cities in Serbia
From May 11 to June 15, 2024, V+O Communication organized a traveling educational “caravan” for its long-standing client, Rosa water. The project “On the journey through parenthood” visited Niš, Kragujevac, Užice, Novi Sad, and Jagodina. The goal of the caravan was to provide support and empower future and current parents through panel discussions and interactive workshops to better cope with the emotional challenges of parenthood.
Participants in the panels and workshops had the opportunity to hear numerous advices on the journey through parenthood from experts in the field: Senka Simonović – psychologist and child psychotherapist, Jovana Ružičić – psychologist and founder of the “Center for Moms,” and Miša Stojiljković – psychologist, journalist, and author of the show “Dad, You Are Crazy.” The event moderator was Dolores Milošev Erdeg – journalist and author of the podcast “Healthy Story.”
During this project, our PR agency was responsible for media relations, resulting in more than 160 publications in national and local media. Besides the media aspect, V+O Communication was also responsible for designing the creative concept, design, and scenography in the form of a living room, to reflect a warm, family story and allow participants to discuss numerous parenting topics in a pleasant environment. At each event, parents had the opportunity to participate in dynamic discussions, ask questions to psychologists, and share experiences, further enriching their knowledge and empowering them for future challenges.
For the official Rosa YouTube channel, a video recording of the entire panel discussion and an aftermovie of the event were produced. Additionally, five promotional posters were designed and produced, which, in collaboration with local governments, preschools, and health centers, were distributed and displayed at 178 locations.
It was our pleasure to be part of this project and to have the opportunity to contribute to creating positive changes through the expertise we possess. Our mission is to contribute to the success of our clients and improve the quality of life in the community through creative and strategic communications.
